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New Initiative Celebrates Chlor-alkali’s Role in Europe’s Success at Work

Euro Chlor, the European federation of chlor-alkali manufacturers, has launched a new communications programme which demonstrates how chlor-alkali helps Europe to work safely, efficiently and competitively.

Over 7500 people are directly employed in making chlorine and caustic soda (chlor-alkali) in Europe with many of the derived products, which we rely on every day, helping to make our lives easier, safer or healthier.

In addition to these chemical professionals, many other jobs also need chlor-alkali chemistry; jobs which would be very different, less efficient or more dangerous without it: decorators, surgeon, factory workers, water network technicians, pharmaceutical producers, plumbers and more.

The new ’17 Successes’ initiative will provide real-life examples of 17 Europeans (17 = chlorine’s number in Periodic Table) whose success at work is all thanks to chlor-alkali chemistry. To start, short biographies of a Firefighter, a Police Officer and an Animal Carer are given with more to come over the coming months. These are presented on a new website where more can be discovered at www.17successes.com.

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